Gambling operator William Hill has opted for the innovative Cash Out Roulette product to expand its casino offering. Developed by a start-up gaming studio Be The House, the Cash Out Roulette game provides players with the chance to bet on consecutive roulette spins, aside from the traditional placing of wagers on a single spin of the wheel.
In other words, William Hill customers will now be able to bet on different outcomes like 15 red numbers in the next 10 spins, three number 8 in the next 12 spins, etc. Be The House’s product also offers a wide range of odds from 1 million all the way to 1. To engage a wider customer base, William Hill has said that it would be providing up to £1 million per line in liabilities.
Commenting on their partnership with the major gambling operator, Be The House Co-Founder and CEO Seth Freedman expressed confidence in the success of their game with William Hill players. The executive further noted that the fact a gambling company of this rank has opted for the Cash Out Roulette game is indicative of its freshness and innovativeness.
William Hill Head of Gaming Development William Mathieson added that the variety of odds the product offers makes it an excellent proposition for both frequent roulette players and ones that have never played the game before. Mr. Mathieson further dwelt on Cash Out Roulette’s innovative muscle, saying that it offers his company a great opportunity to establish a long-standing partnership with Be The House.
The Be The House game development studio was established in 2014 by Seth Freedman and Andrew Woolfson, who wanted to further develop and exploit a concept that they believed would change the industry for good. As the two founders have pointed out on numerous occasions, the Cash Out Roulette game was to introduce a sort of innovation the casino industry has not seen for a long time.
William Hill has become the second client to have gone live with the product. In October, another industry giant – Betfair – announced that it would be launching the game to engage its customers in a new manner.
It is also important to note that Be The House has obtained an accumulative casino pending patent not only on roulette but also on the other popular casino table games. New products are expected to be launched in the upcoming few months.
- Author
Olivia Cole
